For maybe a week, there have been ads on TV with people screaming at the top of their lungs, punctuated with a view of a mailbox with coupons too numerous to count flowing out of them. The only effect these commercials have had upon me is a bit of lingering psychic upset. I never got to the mute button in time, but would hit it as soon as I could. If someone had asked what I thought of the new Penney's ad, I would have had nothing to say (not a normal occurrence). I had no idea these were Penney's ads. I had no idea that Penney's was planning on doing away with the deluge of coupons and special offers and just planned on lowering all their prices to as low as any coupon could make them. Isn't that a great idea? But the only reason I found out about Penney's great idea is because I need a new pair of athletic shoes and John is out of town, so I decided to go to the closest place that carried New Balance. But when I got there, I found this great pair of Privos for half what I would have paid for them usually. And this pretty bracelet and a scarf and pair of earrings and a 20 piece set of Lock'n'Lock storage containers.. still well under $100 for all that.