Wednesday, February 8, 2012

What Was J C Penney's Thinking?





For maybe a week, there have been ads on TV with people screaming at the top of their lungs, punctuated with a view of a mailbox with coupons too numerous to count flowing out of them. The only effect these commercials have had upon me is a bit of lingering psychic upset. I never got to the mute button in time, but would hit it as soon as I could. If someone had asked what I thought of the new Penney's ad, I would have had nothing to say (not a normal occurrence). I had no idea these were Penney's ads. I had no idea that Penney's was planning on doing away with the deluge of coupons and special offers and just planned on lowering all their prices to as low as any coupon could make them. Isn't that a great idea? But the only reason I found out about Penney's great idea is because I need a new pair of athletic shoes and John is out of town, so I decided to go to the closest place that carried New Balance. But when I got there, I found this great pair of Privos for half what I would have paid for them usually. And this pretty bracelet and a scarf and pair of earrings and a 20 piece set of Lock'n'Lock storage containers.. still well under $100 for all that.


4 comments:

  1. I hate it when the TV yells at me! I turn it off ASAP. I have read that even negative adverts produce sales. If we remember the name of the company the negative association eventually wears off. Hardly seems right to me, and I can't say whether or not that is true for me - once I get a grudge against an establishment I'm pretty good about not going there again. Love the shoes and the bracelet. I don't wear bangles generally, they fall off me, but I'd wear those shoes for sure!

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  2. There are places that I won't shop and I have actually forgotten why. But I know they did something.
    I have a very slim wrists and have to pick my bangles carefully or they will go flying across the room with my slightest gesture. I buy in the children's department, thrift stores, Indian (from India, that is) stores, and television shopping websites which offer more than one size. My favorite ones are by Lou Lou de la Falaise, which fit wonderfully, but were way too expensive for the quality. Maybe I should start wearing huge rings to keep the bracelets from slipping over my hands as easily? Just a thought.

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  3. I've been impressed by this change in marketing strategy though I've yet to visit a store since the change. I know there are stores I avoid because there is so much gaming of the price that I can never be certain I've got the BEST price on the item. I like the bracelet...a lot.

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  4. I actually went back today with John because he wanted a black turtleneck and even he was impressed. The bracelet was only $14, which is $10 more than Goodwill would charge, but it is exactly what I wanted and I didn't have to look for weeks before finding one I liked.

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