Who is Audi trying to appeal to with this commercial? You see a tall, cute guy in a suit with an overnight bag and a large, merrily decorated shopping bag with Christmas presents peeking out the top come in out of the snow. He enters a room with a huge Christmas tree and calls out, "Mom....Dad". And then rather plaintively, "Guys?". While this is happening an attractive couple in their 60's sneak out of the house and get into an Audi and roar away on the snowy road. The screen goes to black with white writing that says, "Make new holiday traditions." then back to the couple in the car as they put a few more miles between them and their son who has come home for the holiday. The husband turns to the wife and says, "He'll be fine."